nestle Pure Life (redesign)

01 November 2013 / By Bernhard

project description

term work at interface design 2014
Fachhoschule Salzburg
MultiMediaArt – Master

This project is a redesign of Nestlés product „Pure Life“. The main point of this new design is to transport the absolute truth without represent some facts in an advantageously light. Beside the new logo faces the tag some facts of bottled water and tap water.

original logo

redesigned logo


Peter Brabeck, CEO Nestlé 1997-2008

more information at

redesigned label of a bottle